DATAMATION : PROJECT MANAGEMENT, DIGITAL MARKETING & MARKET RESEARCH, BUSINESS ADVISORY, CONSULTING AND TRAINING
Datamation (ISO IEC 27001, ISO 9001:2008) is a leading multi-disciplinary consulting, research and project management firm offering highly specialized services. Our specializations include marketing advisory services and market research; economic and financial research; project analysis and project management. We specialize in FMCG, White consumer goods, High Technology and Information Systems, Tourism & Hospitality, Bio-technology, Agriculture and Water Management, Health and Nutrition, Energy, Telecommunications and High Technology sectors.
CLIENTS:
International Development Agencies: UNDP, UNICEF, The World Bank, Asian Development Bank, UNSECO, World Communications-ITU, UNHCR,
Civil Aviation Sectors: British Airways, Lufthansa, KLM, SAS Airlines, Emirates, Jet Airways
Banking & Financial Services: Bank of America, American Express, HSBC, Citi Bank, HSBC, Max Life Insurance, CanBank-HSBC, RBS, Standard Chartered Bank
Lubes & Other Industrial Products : Shell, Federal Mogal
Logistics & Forwarding: Federal Express, UPS, Indian Department of Posts, Bank
Publications & Online Companies: Wall Street Journal. Economist, Time-Fortune, Scholastic, India Today Group, Home Office Computing, Time Warner, click-Z
Trade Fairs: Hong Kong Trade Fair Authority, MMI-Shanghai Fairs, MMI-Munchen GmBh
FMCG: Unilever, Airlines, Nestle, Starbucks, Reckitt-Benckiser, GSK, Britannia
ICT & Telecommunications: Hewlett Packard, Microsoft, Cisco, VM Ware, Vodafone, MTS, Airtel, Idea Cellular, Telecom Regulatory Authority of India
Tourism & Hospitality: Singapore Tourism Promotion Board, Thailand Authority for Tourism Promotion (TAT), Seychelles Tourism Promotion Board, Ministry of Tourism-Govt. of India, Sheraton Group of Hotels, Hertz, Taj Group of Hotels
Datamation’s Project Consulting, Management Advisory and Market Research Department draws it expertise from a whole time strength of 100 highly experienced professionals experienced in various sectors. We operate from more than 28 locations across the country and have a proven track record of delivering decentralized market research services using this network of offices cost-effectively. We also draw our expertise from a qualified pool of top notch Consultants specializing in various sectors.
I. MARKETING ADVISORY SERVICES, MARKET SURVEYS & FEASIBILITY STUDIES :
We have offered highly specialized Marketing Advisory and Market Research Services to large number of MNCs and Fortune-500 companies. A partial list of these assignments includes :
(a) ICT & Technology Sector :
*Impact Assessment of local language MS-Office Hindi version from the local communities perspective for Microsoft.
*Market Research on the improved batteries deployment in the laptops for Intel.
*Member of the National e-Governance Apex Group set up by the Govt. of India.
*Worked with the IL&FS-DIT as a core member of the 100,000 CSC scheme.
*Documented and Researched 32 ICT for Development Case Studies for the National Institute for Smart Governance.
*Established, Documented and Researched Ongoing ICT for Rural Development Projects for the National Institute for Rural Development, Govt. of India.
*Review of the Strategic planning and implementation framework including the Legal Framework for the study on the `E-Governance Study: Theory to Practice’ for the Indian Institute of Management, Bangalore.
(b) Telecom Services :
*Quality of Services (QoS) audit or basic telephone service (wireline), cellular mobile telephone service; and Broadband service for the years 2013-14 & 2014-15 (two years) for Telecom Regulatory Authority of India (TRAI).
*Broadband reach, usage and penetration in various zones of India for Vodafone.
*Broadband reach, usage and penetration in various zones of India for Idea Cellular.
(c)FMCG SECTOR:
*India Coffee Consumption and Attitude Study 2011 for the India Coffee Board, a Govt. of India statutory body with Industry representation.
*Retail audit of tea & coffee vending products for Unilever India Ltd.
*All India Consumer Mapping and Consumer Study for Soap products for Unilever lndia.
*All India Consumer survey and mapping for premium brand of Biscuits for GSK.
*Retail audit for ICI Paints in five metros for understanding product displays and off-take, signage and consumer profiling and channel responsiveness.
*Brand audit for ICI Paints within National Region of India. .
*Market Research for an American Publishing Company ( Scholastic ) dealing in Primary level text books and extra-curricular material for children. This research focused on the primary level education sector in the country; distribution network for text books; sales incentives and other promotional plans.
*Market Research for Australian Trade Commission on Office Stationary Products.
*Market Research for Swedish Embassy on Office and Industrial Staplers.
(d) LOGISTICS AND FORWARDING SECTOR :
* Market assessment of the load capacity shipped by the key players in the cargo for the last 3 years—samples as well as documents—of the leading international players from logistics services as well as cargo companies include Fedex, DHL, UPS.
* Transit time analysis as well as service quality assessment of the key players from the Logistics Industry combining a set of mystery shopping and secondary data collection exercise was handled for Federal Express.
* Mystery shopping exercise on leading Exporters using the logistics services in the country in the five metros as well as bench-marking of these results over a set of critical parameters was handled for Federal Express
* A market study of major airlines for last 5 years from major airports of the country for last 3 years of the cargo lifted by these airlines—month-wise data was collected for Federal Express and DHL.
(e) TOURISM, TRAVEL TRADE, HOSPITALITY AND ENTERTAINMENT/AMUSEMENT:
*International Airlines Passenger Surveys for the International Airlines Transport Association (IATA).
*Business Strategies implemented by the leading Asia-Pacific Tourism Authorities viz. Hong Kong Tourism Authority, Thailand Tourism Authority, Australian Tourism Commission including their promotion, pricing, customer acquisition and client-retention strategies review & assessment.
*Qualitative Research for KLM Royal Dutch Airlines to ascertain the perceptions of the frequent international fliers for using an All-Dutch crew vis-a-vis a mixed-Indian crew on KLM.
*Quantitative research to develop the profile of Cargo and Passage Agents spread all over India for British Airways.
* Qualitative research to develop the profile of frequent international travelers from the Corporate Sector, MNC, Diplomatic core, Exporters etc. for American Express Travel Services
* Market research and continuous domestic and foreign tourist surveys as well as hospitality trade for Sikkim Tourism-Govt. of India.
*Market research and continuous domestic and foreign tourist surveys as well as hospitality trade for Madhya Pradesh Tourism-Govt. of India.
*Market research and continuous domestic and foreign tourist surveys as well as hospitality trade for Chattisgarh-Govt. of India.
*Market study on the Travel Trade perceptions and behavioral practices of the agents spread all over country for Balmer & Lawrie-Govt. of India.
*Market research and continuous domestic and foreign tourist surveys for 3 year time-frame for Kerala Tourism.
*Tourist arrival information and processing based on the data generated by the Deptt. Of Tourism, Govt. of India.
*Preparation of a Perspective Plan for the Development of National Park at Agra.
*Preparation of a report on the feasibility of setting up a Golf Course in Himachal Pradesh.
* Preparation of a market study for setting up a Gaming/Amusement Centre in New Delhi
comprising state of the art coin operated entertainment machines.
(f) CONSUMER PRODUCTS :
* Qualitative market research to determine American Express card holder's product perceptions and reinforce card benefits.
* Quantitative Research to determine first and business class travelers for American Express Travel Services.
*Merchants and shop establishments mapping for HDFC Bank’s Merchant Acquisition Business.
*Credit Card consumer behavioral and psychographic analysis for CitiBank.
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(g) WHITE GOODS CONSUMER DURABLE , INDUSTRIAL AND HIGH TECHNOLOGY PRODUCTS AND SERVICES:
* Market entry strategy and market scenario for the Industrial use including use in Un-Interrupted Power Supply Systems (UPS) for Exide Inc. on behalf of the US Foreign Commercial Services.
* Market study on Kaolin, Feldspar and Ball Clay for the Kentucky- Kansas Clay Company (KT Clay Company).
* Market study on coin operated entertainment and amusement machines for American Amusement Machines Manufacturers Association (AAMA) and the US Foreign Commercial Services.
* Market study on Telecommunications, Electronics and Communications for the Canadian Ministry of Foreign Trade.
* Market study on Health Care and potential business opportunities for Swede Care, a Swedish Health Sector consortium.
* Market research for Autologic, a leading printing and publishing equipment manufacturer to in order to determine the profile of Autologic's prospects and develop an estimate of market size.
* Feasibility study on mobile and cellular phones commissioning in India for the Finnish Chamber of Commerce and Industry.
* Market research and techno-economic feasibility of the marketing of "Waste-Not-Taps" in India for a Finnish Company.
* Market research for determining the strengths and weaknesses; as well as the future marketing strategies of various Telecom MNCs -- AT&T, CIT Alcatel, Fujitsu, Siemens, Nokia -- operating in India on behalf of the Finnish Chamber of Commerce and Industry.
* Research for evaluating the financial performance, market mix and business strategy of Steel Tubes India Ltd.
* Market Research for Leisure and entertainment goods marketed by a UK based company -- Leisure International.
* Market Survey for the potential and scope of Project Management Software in India.
* Comparison Shopping Survey ( a quantitative market research ) for US Foreign Commercial Services on Process Control and Instrumentation.
* Potential and economics of Industrial Gas Turbines in India.
* Market Surveys for Gas Turbines, Industrial Steam Turbines, DG Sets, Turbine Gear Boxes, Portable Generators etc.
* Economic and cost-benefit analysis of various methods of electricity generation in a power-shortage situation.
* Quick review of power scenario in India and trends in captive power generation.
* Economics of wind electricity generation.
* Identification of business opportunities for California companies in the field of energy conservation, cogeneration, solar thermal energy, mini/micro hydel, bio-mass energy, gas turbines, natural gas and technical services.
* Market research for Canadian International Development Agency (CIDA) on the business scenario of Cable and Satellite TV in India.
* All India Market Survey for Pistons, Piston Rings and Cylinder Liners for Escorts.
* Comparative cost analysis of six leading Steel Mills.
* Demand for Basic & Cellular Phones in Delhi, HP, Punjab & Haryana for Hero Honda Ltd.
* Public Utilities Service - An Evaluation Survey for the Ministry of Finance.
* Performance Evaluation of C-Dot for DOT, Ministry of Communication.
* Energy use in BRK Industry - IDRC/TERI.