DATAMATION : ASIA-PACIFIC/ASEAN & ASIAN MARKETS BRAND MANAGEMENT, DIGITAL AND DIRECT MARKETING (DM) SERVICES

Datamation (ISO 9008:2001 ISO 27001) enjoys a reputation of professionalism, high quality standards and integrity as one of the largest Asian Digital Marketing, Direct Marketing & CRM Agency.

Our track record of last 25 years of serving reputed North-American & European brands is a testimony of our top-notch high level quality standards.  Our technology expertise in data aggregation applying electronic a & digital methods; data management and proprietary data modeling tools has enabled building of high-quality, profiled and accurate B2B, B2C databases that enjoy a deliverability of 90%.

Our reputation in conducting 24x7x365 customer support on social media platforms apart from international printing & fulfillment has enabled our clients a cutting edge.

Our Research specialists  define the target audience using both qualitative and quantitative techniques, including customized primary and secondary research, surveys, one-on-one interviews, and focus groups in conjunction with most advanced online surveys, online tracking tools apart from advanced search and retrieval analytics.

CLIENTS:
International Development Agencies: UNDP, UNICEF, The World Bank, Asian Development Bank, UNSECO, World Communications-ITU, UNHCR.

Airlines & Civil Aviation: British Airways, Lufthansa, KLM-North West, SAS Airlines, Emirates, Jet Airways, International Association of the Passengers of Airlines (IAPA), International Air Transport Association (IATA).

Banking & Financial Services: Bank of America, American Express, HSBC, Citi Bank, HSBC, Max Life Insurance, Can Bank-HSBC, RBS, Standard Chartered Bank

Industrial Products: Shell, Federal Mogul, 3M, Schneider, Schlumberger

Logistics & Forwarding: Federal Express, UPS, DHL, Swiss Posts, Indian Department of Posts

Publications, Online & e-Commerce Companies: Wall Street Journal, Economist, Time-Fortune, Scholastic, CFO, Golf Today, India Today, Home Office Computing, Time Warner, click-Z, Amazon.com, Flipkart, PayTm.

Trade Fairs: Hong Kong Trade Fair Authority, MMI-Shanghai Fairs, MMI-Munchen GmBh, Indian Trade Promotion Authority, Global Economic Forum.

FMCG: Unilever, Airlines, Nestle, Starbucks, Reckitt-Benckiser, GSK, Britannia

ICT & Telecommunications: Hewlett Packard, Microsoft, Cisco, VM Ware, Vodafone, MTS, Airtel, Idea Cellular, Telecom Regulatory Authority of India

Tourism & Hospitality: Singapore Tourism Promotion Board, Thailand Authority for Tourism Promotion (TAT), Seychelles Tourism Promotion Board, Ministry of Tourism-Govt. of India, Sheraton Group of Hotels, Hertz, Taj Group of Hotels, Pacific-Asia Travelers Association (PATA),

TARGETS AND SEGMENTS IDENTIFICATION & PROMOTION ROLL-OUT :
 Our Market Researchers   define as well as segment the target audience using both qualitative and quantitative techniques, including customized primary and secondary research, surveys, one-on-one interviews, and focus groups in conjunction with the most advanced internet-based technologies.
Our Social and Digital Media Intelligence team performs a media analysis, using measurable criteria to assess the quality and quantity of media coverage — which can be compared against competitors or benchmarked and measured over time. As a full-service agency, we specialize in the research activities viz.

• Target audience identification
• Impact and ROI measurement
• Proactive reputation management
• Online Content development
• Online Target Markets and audiences evaluation
• Segmentation analysis
• Digital Marketing materials development & assessment

 

DIGITAL & DIRECT MARKETING ENABLED LEAD GENERATION SERVICES:
* Conceptualization and Design of Digital & Direct lead generation programs specializing in multi-media:

• EDM (email)
• Whastapp, Viber, Hangout
• Face Book, Twitter, You Tube, Pinterest, Instagram
• Direct Post
• Phone
• Lists and Database Selection applying media and lists selection criterion.
• Personalization of communication as per media dynamics.
• Delivering the communication to targeted segments per media dynamics
• Fulfillment services including online payments processing & chargeback.
• Response Management including ROI, Campaign results analysis & segmentation
• Statistical, Quantitative and Qualitative Analysis.

We have updated and segmented repository of up-market Business to Consumer (B2C), Business to Business (B2B), Business to Gov. (B2G) and Govt. to Govt. (G2G) services lists from all regions of Asia viz. APAC/ASEAN and Rest of the Asian Countries viz. India, Sri Lanka, Bangladesh, Nepal & Pakistan; as well as South-East Asia region comprising Malaysia, Indonesia, Singapore, Main land China & Hong Kong,Japan, Korea, Taiwan, Malaysia, Indonesia, Vietnam, Laos, Cambodia, Macau, Australia, New Zealand, United Arab Emirates (UAE) and the Middle East comprising Baharain, Jordan, Saudi Arabia, Qatar, Kuwait, Lebanon, Israel and others. Our current estimated repository is of over 50 million names.

DATA PRIVACY AND INFORMATION SECURITY:

As a global Digital & Direct Marketing Company, we strictly follow the defined Data Privacy and Data Security standards as per respective Country’s legislation. Data Privacy and IPR laws are constantly researched, reviewed and implemented by Datamation in the roll-out of any Digital & Direct Promotion.

At another level, we help our clients implement Data Privacy and Information Security Standards within their own companies.

Business to Business Databases (B2B):

Our APAC/ASEAN and Asian Region Business profiled database captures all categories of local businesses of all sizes –publicly listed, large, medium, small, startups.

The B2B database has value added information such as :

• Turnover of the Company
• Pre-Tax and Post-Tax Profits
• Products Manufactured/Services rendered
• Names of the CEO/ Directors & Functional Heads/ Senior Management-C-level Executives
• Head Office & Regional Office Addresses as well as other contact details
• # of employees
• email ids and phone#
• URL address

Last Updated/Frequency of updating: Every quarter

Consumer Database (B2C):
Our APAC/ASEAN and Asian Region consumer database has the following elements of information:
Name of the Prospect
Current Contact Address
Occupation/Profession
Name of the Company/Business engaged
House Hold Income & Age
Life Style information (only in partial data)
email ids and phone#
Lifestyle Attributes