DATAMATION : ASIA-PACIFIC/ASEAN & ASIAN MARKETS CUSTOMER RELATIONSHIP MARKETING (CRM) AND LOYALTY SERVICES

Datamation (9008:2001) enjoys a reputation of professionalism, high quality standards and integrity as one of the largest Asian Loyalty & CRM Agency.

LOYALTY & CUSTOMER RELATIONSHIP MARKETING:
• Analytical center of excellence for well-informed & well-calibrated cutting edge business decisions.
• Leverage on ICTS for complete back end data management and online digital media solutions towards:
• Design & Development of Customer Loyalty Program
• Implementation of CRM Programs
• Development of Customization of CRM Software
• Lead generation and Customer Contact through Direct contact, tele-calling & social media

Datamation Loyalty and CRM KPI and Impact Metrics;
• Create awareness
• Ensure footfalls into the Outlets & Stores
• Ensure bonding with the Prospect
• Convert Prospect into a Customer
• Ensure lifecycle of Brand loyalty from the Customer
• Drive retention for the Brand and the Store
• Contribute by incremental sales

RESULTING IN :
• Foot fall – increase in the stores by 25%
• Conversion from prospect to customer-10-15% minimum
• Retention of Customer for cross-sales and other offers-50%
• Overall targeted membership of Brand Loyalty Program in th1st year – 10,500 customers